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SEX INSTEAD

ART DIRECTION · DESIGN · COPYWRITING · PHOTOGRAPHY

 In today’s world, sex is safer. Sex Instead is a campaign led by the Ad Council to lead teens back to the sheets.

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BRIEF

Raise awareness with teens about the risk of sexting created by “The Ad Council”.

IDEA

 Are you tired of sexting? Are you tired of going to the bathroom in the middle of geometry to flash a boob to send to your boyfriend? Are you annoyed by leaving the table in the middle of dinner to snap a quick pic of your junk? Let’s not even talk about the dark twisted part of the internet those babies could end up. Well do I have the solution for you. Introducing sex! The real life version of sexting.

PRINT

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SOCIAL

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