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ART DIRECTOR & GRAPHIC DESIGNER
LOVELINGO
ART DIRECTION · COPYWRITING · DESIGN
Lovelingo is an advertising campaign for Duolingo that taps into the romanticization of languages and foreigners to make it a reality to re-engage Duolingo users.
BRIEF
IDEA
D & AD New Bloods Awards Brief
Develop an innovative solution that
re-engages Duolingo users and integrates language learning into their daily life.
People give up on learning a language because they think they will never use it. But they romanticize languages and foreigners. Duolingo makes that romanticism a reality with Lovelingo.
THE TALKING STAGE
SWIPE NIGHT
THE TALKING STAGE
SOCIAL
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