MORGAN WALLEN'S THIS BAR
I was the primary designer for Morgan Wallen’s This Bar, contributing to the development of the brand identity and creating core assets still in use today. I designed a wide range of assets, including full-scale campaigns and custom menus built from the ground up.
SAND IN MY BOOTS
ENVIROMENTAL · PRINT · DIGITAL · MERCH
For Morgan Wallen’s Sand in My Boots Festival, I developed the full visual campaign for the This Bar activation. This included designing large-format stage banners, bar signage, custom menus, branded beer buckets, and staff apparel.
Menus
CULINARY · PRINT · DIGITAL
From opening on, I created the full menu system for Morgan Wallen’s This Bar, including the Main Dining, Tailgate, Beverage menus, and large-scale menu boards—ensuring a cohesive, high-impact look across all formats while staying true to the brand’s bold identity.
NEW YEARS EVE 2024
ENVIROMENTAL · PRINT · DIGITAL · COPY
For New Year’s Eve 2024, I created a full-scale campaign for This Bar, spanning social media, digital assets, print pieces, and custom menus drawing inspiration from vintage motel aesthetics and iconic neon signage.
NEW YEAR'S EVE 2025
ENVIROMENTAL · PRINT · DIGITAL · MERCH
For New Year’s Eve 2025, I designed a full-scale campaign for This Bar, spanning social media, digital assets, and print materials, with creative inspiration drawn from classic hunting and fishing club aesthetics.
vols cooler
PRODUCT
Designed a custom Tennessee Volunteers–themed cooler wrap for Morgan Wallen’s tour green room as a gift from This Bar.
4th of july
·PRINT · DIGITAL · MERCH
I designed a cohesive Fourth of July campaign for This Bar, spanning digital and print assets alongside custom staff merchandise, inspired by vintage baseball aesthetics and classic Americana.
