LUKE'S 32 BRIDGE
Luke's 32 bridge
I was the primary designer for Luke Bryan's bar on Broadway in Nashville, Luke's 32 Bridge. I evolved an originally limited brand identity into a more expansive visual system. I designed everything from full-scale campaigns to daily assets and menus.
Beverage menu
BEVERAGE · PRINT
I developed a proposed beverage menu for Luke’s 32 Bridge that expands the brand identity through updated colors and tactile textures reflective of the venue’s vibrant vibe.
NEW YEARS EVE 2025
ENVIROMENTAL · PRINT · DIGITAL
For New Year’s Eve 2025, I designed a full-scale campaign for Luke’s 32 Bridge, spanning social media, digital assets, and print pieces. The visual direction drew inspiration from bandana and scarf.
NEW YEARS EVE 2024
ENVIROMENTAL · PRINT · DIGITAL · COPY
For New Year’s Eve 2024, I designed a full-scale campaign for Luke’s 32 Bridge, spanning social media, digital assets, print pieces, and custom menus. The visual direction was inspired by drones lighting up the night sky, creating a dynamic and celebratory look that carried across every touchpoint.
LIMITED TIME MENUS
PRINT · BEVERAGE · CULINARY
I designed limited-time menus for winter and Thanksgiving for Luke's 32 Bridge, using seasonal inspiration to create fresh designs for the brand.
4TH OF JULY
·PRINT · DIGITAL · MERCH
I designed a cohesive Fourth of July campaign for Luke's 32 Bridge, spanning digital and print assets alongside custom staff merchandise, inspired by vintage tackle shop and fishing clubs.
SUNDAY SHOWDOWN
PRINT · DIGITAL
For Luke’s 32 Bridge Super Bowl Watch Party, I created a bold, game-day campaign spanning venue screens, social, email, digital assets, and on-site signage. Inspired by classic sports poster energy, the rollout positioned LB32 as the go-to spot to watch the game.
