Casa rosa
I was the primary designer for Casa Rosa, Miranda Lambert’s bar on Broadway in Nashville, where I evolved the brand identity and expanded the visual system. My work included a wide range of projects, from menus to large-scale collaborations and full campaigns.
STANDARD Menus
I refreshed Casa Rosa’s main dining menu to give the brand a fresher look, designed a fun, expressive drink menu, and developed limited-time menus that highlighted creativity and seasonal concepts
TEQUILA FLIGHTS
BEVERAGE · PRINT
I designed modular tequila flight tags that functioned individually or assembled together as a cohesive board display, collaborating with the beverage director to bring the concept to life.
NEW YEARS EVE 2024
ENVIROMENTAL · PRINT · DIGITAL · COPY
For New Year’s Eve 2024, I created a full-scale campaign for Casa, spanning social media, digital assets, print pieces, custom menus, and environmental design.
NEW YEAR'S EVE 2025
ENVIROMENTAL · PRINT · DIGITAL · MERCH
For New Year’s Eve 2025, I designed a full-scale campaign for Luke’s 32 Bridge, spanning social media, digital assets, and print pieces. The visual direction drew inspiration from classic bandana and scarf designs.
National Margarita day
PRINT · DIGITAL
For National Margarita Day at Casa Rosa, I created a vibrant campaign spanning a specialty margarita menu and supporting social assets. Bold color and playful graphics brought the energy to life while staying true to the brand, driving engagement.
happy hour
PRINT · DIGITAL
For Casa Rosa’s Happy Hour, I designed a bold, typography-driven campaign spanning table tents, in-venue screens, and digital assets. Vibrant gradients and playful drink imagery created an energetic, cohesive system that elevated the in-house experience and drove awareness across platforms.
HALLOWEEN 2025
PRINT · DIGITAL · BEVERAGE · MERCH · COPY
In collaboration with Jack Daniel’s, I designed Neon Nightmare, a Halloween campaign for Casa Rosa. The campaign came to life across menus, screens, digital and print assets, and custom staff merchandise, blending bold neon visuals with a dark, immersive Halloween aesthetic
Cinco De mayo
PRINT · DIGITAL · Culinary · Beverage
I created a focused Cinco de Mayo campaign for Casa Rosa designed to highlight promotional offerings across menus, screen graphics, and social media assets.
Casa X UT TAILGATE
PRINT · DIGITAL · Environmental
For the University of Texas game against Vanderbilt, I designed a Casa Rosa tailgate campaign that included custom menus, digital assets, and an exterior installation to create a bold game-day experience.
SOUVENIR CUP
PRODUCT
I designed a custom souvenir cup for Casa Rosa, drawing inspiration from the brand’s iconography and sticker-style graphics to create a playful, collectible piece.
INTERNATIONAL WOMEN'S DAY
PRINT · DIGITAL
For Casa Rosa’s International Women’s Day Writer’s Round, I created a cohesive campaign across social, in-venue screens, and signage to spotlight an all-female lineup of artists.